AI For Professional Branding: Do’s And Don’ts For Entrepreneurs

The more constraints you provide, the better the output. Erhan Kaya, Founder & CEO of Zoviz, turns any name into a designer-grade logo and complete brand kit in under a minute. Elon Musk might already run 7 companies, but he seems to want to start another one. And its name could be a dig at a fellow billionaire. It was an impressive showing and many were legitimately awestruck.

The Future Of Branding

Five years ago, Google had what could be considered a coming out party of sorts for the company’s artificial intelligence ambitions. That year at I/O, Pichai unveiled Duplex, a stunningly human-sounding AI service that could book restaurant reservations for users. The AI was programmed to sound like a person by mimicking verbal tics like “um” and “uh,” taking long pauses and modulating its voice.

In 2018, Google drew heat from its own employees after signing a deal with the Pentagon to provide technology for Project Maven, an effort to use AI to improve the accuracy of drone strikes. In response, the company declined to renew the contract and very publicly released a set of “AI Principles” intended to ethically guide development of the technology. In 2019, it was lambasted when it emerged that contractors were training the company’s facial recognition software on unhoused people with “darker” skin.

Elon Musk Teases The Name “Macrohard” For New AI Agents Company

Let AI handle 70% of the heavy lifting (e.g., initial concepts, variations, technical execution), but ensure 30% human creativity and oversight for authenticity. These personal touches—the stories, emotions and meaning behind design choices—are what AI cannot replicate and what ultimately makes a brand resonate with its audience. That includes Google’s own large language model, LaMDA.

The Future Of Branding

More recently, Musk has attacked Gates after he’d claimed that DOGE would cost 2 million lives, calling him a “huge liar”. He’s also accused Gates of paying publications of writing negative pieces about him, and made fun of his physique. Most recently, Musk had highlighted Bill Gates’ relationship with Jeffrey Epstein, and hinted that he’d be in his client list.

Musk has had a fractious relationship with Bill Gates. Musk had first clashed with Gates when he’d learnt that he had had shorted Tesla stock. Musk had been irate that Gates publicly claimed to care about the environment while simultaneously betting on the failure of Tesla. Define your brand values, target audience and positioning before touching any AI tool.

Elon Musk has teased the name ‘Macrohard’ for a new company. Macrohard seems to be a play on ‘Microsoft’ — both parts of the name are the opposite of the the words in Microsoft. ‘Marco’, meaning large, is the opposite of ‘micro’, which means small, and hard is the opposite of soft. It appears that Musk will name the company Macrohard as a way to needle Bill Gates. Create detailed parameters for your AI tools—specific colors, fonts, and style preferences.

AI For Professional Branding: Do’s And Don’ts For Entrepreneurs

The $15,000 price tag wasn’t just about money; it represented time I didn’t have and resources I couldn’t spare. Musk’s phrasing — which called it a ‘macro’ challenge and a ‘hard’ problem — made users think that the company would be called Macrohard. “Macrohard,” a user said in the replied, to which Musk simply replied with a winking emoji.

• Google didn’t set out to be the vulnerable freight tanker in these uncharted waters.
• As these tools become more sophisticated, I believe the gap between professional agency work and AI-generated brand elements will continue to narrow.
• The deal gives OpenAI integration in Microsoft’s lesser-used search engine and web browser, and more importantly, access to the valuable training data those products generate—a dangerous prospect for an incumbent like Google.
• My company provides an AI tool for creating logos, so I’ve been able to see how AI is making branding more accessible.
• These personal touches—the stories, emotions and meaning behind design choices—are what AI cannot replicate and what ultimately makes a brand resonate with its audience.
• In 2004, Google surpassed Yahoo in market cap—just two months after its $23 billion IPO.

First announced in 2021, the bot generates text to engage in complex conversations. When Google demoed it at I/O that year, the company had LaMDA speak from the perspective of the dwarf planet Pluto and a paper airplane. The technology worked so well that Blake Lemoine, an engineer working on the project, claimed it was sentient and had a soul (Google dismissed the claim, and later Lemoine himself). Google didn’t set out to be the vulnerable freight tanker in these uncharted waters.

The truth is, some of the most successful brands’ logos evolved over time. Apple’s first logo was an illustration of Isaac Newton under an apple tree. Nike’s swoosh was initially purchased for $35.