A variety of production features have helped the lego company throughout its history. These features have enabled Lego to develop some of the most popular toys on the market. This includes the development of an interlocking mechanism that is unique and the use plastic instead of other material. These unique features have helped the company become the most sought-after toy manufacturer in the world.
In the 1960s, the company continued to grow quickly. One major change occurred when Godtfred Kirk Christiansens’s cousin, Dagny Holm, joined the company as a modelbuilder. Dagny was adept at creating large-scale models and worlds that were displayed in the showroom. This was a great way to advertise the possibilities of LEGO bricks, and also to generate interest among children.
In 1971, the LEGO system was expanded into new areas with the addition of furniture and dollhouses. The LEGO system was further expanded in 1972 with the addition of boat and ship sets that had hull pieces floating. The 1960s also saw the company expand internationally with sales in North America through a licensing agreement with Samsonite.
In the 1990s and 1980s, the company continued to grow and diversify its offerings, as well as modernize. The company also established the department of research and design, which worked to keep the LEGO System at the forefront of innovation. The introduction of themed sets made it possible for users to build specific models, without having to build it on their own. This was the first step towards building more complex models and also allowed children to have a more hands-on experience with legos.