Retailers and resellers are two forms of business partners who have a direct effect on the success of a brand. Whether they are strategic alignment, product expertise or customer network, these business partners are committed to your success and are ready to assist you in helping meet the needs of your customers.
A retailer is an B2C business that buys wholesalers, distributors, or directly from brands in order to market their products or services to consumers. They may be in the business of selling products such as shoes (Famous Footwear, Designer Shoe Warehouse), outdoor gear (REI, Columbia Sportswear) and even candy (See’s Candies, Lolli and Pops). Retailers can also focus on certain industries, for example, apparel (Pato’s Closet or Poshmark), electronics (Best Buy or Target) and outdoor equipment.
Resellers, on the other hand are companies or individuals who resell their own inventory or private label goods to the end consumer. They are usually smart negotiators that can find the best suppliers for their product at the most affordable cost and then sell them to consumers for a profit.
This business model has become extremely popular in today’s marketplace especially due to the growth of http://resellerassociation.com/data-room-software-for-resellers/ e-commerce platforms. Even brick and mortar companies such as Home Depot Walmart and Target are reselling items. There are also numerous online marketplaces where individuals can sell their items. This includes Facebook marketplace, Craigslist and even the well-known clothing site, Poshmark. Some of these marketplaces may have limitations on what you can and cannot resell.